Why subscribe?

The fragrance industry is full of talent—marketers, perfumers, packaging experts, ingredient sourcing professionals… Yet, these specialties often operate in silos, and the lack of conversation makes it difficult to analyze and truly understand the industry.

This newsletter aims to take a big-picture approach to cross-disciplinary topics by fostering unfiltered, open conversations with specialists from each sector. Additionally, it leverages available data—social listening, sell-out figures, olfactory data, and more—to make sense of the market, anticipate future trends, and forecast industry shifts. The goal? To give you a strategic edge in understanding the evolving landscape of our industry.