Great breakdown! The complexity for a brand like Carolina Herrera will be to manage a wide portfolio with the launch of La Bomba, a totally new pillar. Will be interesting to see if their launches manage to continue to be incremental and avoid cannibalization.
Great breakdown! The complexity for a brand like Carolina Herrera will be to manage a wide portfolio with the launch of La Bomba, a totally new pillar. Will be interesting to see if their launches manage to continue to be incremental and avoid cannibalization.